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"Always willing to assist."

By Giorgio M.

"Helpful & Responsive."

By Will N.

"Strong understanding of Franchising."

By Mike & Crystal H.

Editor's Note: November '24

Unleashing the Power of Data

Since the 1st January 2017, more data has been created than the total amount created in the past 5,000 years. Not only that, of that infinite pool of numbers, statistics, habits and personal preferences, it’s estimated that the proportion that is actively being analyzed at present stands somewhere between just 0.5 and 10%.

With such an incomprehensibly large database still left to mine, and technological capability accelerating at exponential pace, the opportunities to radically transform the world through data are practically endless.

Companies that specializes in helping organizations drive business value using big data shows companies how to boost their bottom lines by simply tapping the data they’re already sitting on. The idea is that most businesses can use continuous advances in machine learning to turn enormous volumes of unstructured data into valuable insights.

Also with the innovative use of AI and geolocation technology, there has been a paradigm shift in how large companies think about market research and data. Traditional market research, and how businesses ask people questions, is no longer the best way to understand people due to the advances in mobile devices. By simplifying the way big business thinks about data, it allows businesses to understand behaviors, simplify team management and detect risks.

The key takeaway for individuals and organizations – regardless of whether you believe AI will outgrow human intelligence and destroy humanity as we know it – is clear. “Digital transformation” won’t cut it anymore. Hiring a “digital native” or “tech savvy” executive won’t either. The companies who will survive this – the largest shake-up of the status quo since the last industrial revolution – will be those who understand that what’s required is ‘Total Transformation’.

It’s not so much that “we’re not in Kansas anymore”. This is a totally new planet, and one whose success stories – be they companies, organizations, individuals or nation states – will all share the commonality of successfully harnessing the unparalleled power of data.

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