The Importance of Advertising in a Franchise Business

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Advertising is vital for business. For franchisees, digital advertising is emerging as a pivotal aspect that is making some franchisees stand out above the rest.

For small and medium businesses, digital marketing, anything Internet-based, was not considered a big player in the advertising world a decade ago. Now, it is a game-changer. Not only for big business but for everyone, especially franchisees.

According to franchise expert Derek Cafferata of All State Franchise Finders, whether its website, Internet searches, social media, email or mobile, digital marketing is vitally important for any franchisee, no matter their size, location, territory or service industry.

Reach a Huge Audience

According to statistics, 22 percent of the world’s population is on social media, with the vast majority on Facebook. Ninety-seven percent of adults in the United States use social media. The average adult spends approximately two hours a day on social media, while teenagers are estimated to spend up to nine hours a day trawling through their various social media accounts.

“The potential to reach a huge audience is what digital marketing offers,” says Derek Cafferata, CEO and President of All State Franchise Finders. “And it doesn’t have to take a big advertising budget to reach this audience.”

Small Businesses Can Make a Big Impact

Small business owners can quickly and easily make themselves known to a wide audience. With digital marketing, you can get to know your audience and your audience can get to know you, increasing brand awareness and brand loyalty.

Interacting with potential customers on a more personal level is what digital marketing is designed to achieve. People spend a significant amount of time on digital mobile devices, researching, communicating and socialising. With targeted digital marketing, even the smallest business can

Digital marketing need not require a big budget. “With a bit of planning and targeted thought, digital advertising can be one of the most cost-effective advertising strategies available to the franchisee,” says Derek. “It is also able to be regionalised and very specific in its target audience, making it measurable and very valuable for the business owner.”

Refine Advertising to Reach Your Target Market

One of the great benefits of digital advertising is the ability to hone your advertising to a very specific target market, those people who are most likely to buy your product or engage your service. “The relevance of digital marketing is far greater than traditional advertising,” says Derek. “You can hyper-personalize your advertising down to an almost individual level.”

Relevant advertising is what consumers want to see. Social media sites like Facebook and Instagram are continually adapting and developing their algorithms in order to show users the most relevant content possible.

“Identify your target market and you have just opened your business up to the best advertising strategy currently available,” says Derek.

Franchising Experts All State Franchise Finders

Derek has more than 30 years’ experience in the franchising industry, both in the U.S. and around the world. He and his team at All State Franchise Finders have the knowledge and experience to offer potential franchisees the necessary valuable information and insight into franchise selection, purchase, setup and development.

For further information about franchising in the United States or in any other international market, contact All State Franchise Finders on 1-800-544-2161 or visit allstateff.com today. All State Franchise Finders – Your Franchising Experts!