Digital marketing in today’s social media and Internet driven world needs to be considered as a key foundation for any business looking to grow and gain market share.

While it has been around for quite a few years now, the concept of digital marketing has really taken off in the last several years, with businesses both large and small coming to realize just how important digital marketing is to reach today’s savvy customer.

Statistics show that in 2015 three times as many leads were generated by digital content marketing than traditional marketing, but cost a staggering 62 percent less to generate. Fifty-six percent of customers are more likely to purchase based on a personalized buying experience.

What is Digital Marketing?

Digital marketing is how a business promotes their brand, product or service through the use of electronic media. While the Internet is likely the first thing that comes to mind when one considers digital marketing, other forms of digital marketing channels include text messaging, mobile device apps, electronic billboards as well as digital television and radio advertising.

Another aspect of digital marketing is the analysing of how the particular marketing avenue is performing. For example, an experienced digital marketer will look at how a particular campaign is performing, analysing what is working and what is not working.

One of the great aspects about digital marketing, especially when it comes to Internet and social media marketing, is that campaigns can be analysed in real time, meaning businesses can quickly adapt their marketing to suit their target customer group.

Understanding Your Customer is the Key to Digital Marketing

A business’ understanding of their target market is vital for any digital marketing campaign to be effective. The more a business knows their customer, their buying habits, preferences, likes and dislikes, the more likely they will draw their customer to a sale.

Research shows trends in 2016 expect mobile advertising to almost double and by 2017 almost three quarters of online traffic will be video-based. Understanding these sorts of market trends is vital for knowing a target market.

Experts in the Field of Digital Marketing

The vast majority of businesses find producing engaging content to be the biggest hurdle when it comes to digital marketing. This is where an experienced digital marketing company can mean the difference between success and failure to reach a targeted customer group.

WSI is the largest network of digital marketing experts who have been helping thousands of businesses with their digital marketing strategies for the past 20 years.

And Derek Cafferata, CEO of All State Franchise Finders is proud to represent WSI as a great franchise opportunity. “To become a franchisee within such a strong growth industry like digital marketing, a company like WSI is the ideal choice for any entrepreneur,” said Derek.

All State Franchise Finders represent more than 250 of the best franchises in the United States. For more information about WSI call 1-800-554-2161 or visit www.allstateff.com today.