The Olympics and Fitness Franchise Opportunities

asked about 1 year ago

Fitness franchises are a popular option for many entrepreneurs. It’s the forward-thinking
franchises taking advantage of the popularity and anticipation of the Olympics to generate

The Future of Fitness for 2021

In the five years leading up to 2020, the fitness franchise industry was a strong industry, with steady
and significant growth. Enter 2020 and the difficult year that was due to COVID-19 and the fitness
industry experienced some difficulty.

However, despite lockdowns and closures, many fitness franchises adapted to necessary changes,
finding innovative ways to reach their customers, who became even more interested in their
personal health and fitness during those changing times.

There are currently a little over 500 different fitness franchises in the United States, with more than
8,500 locations, employing over 57,000 people.

The outlook for fitness franchising opportunities for the coming future looks positive according to

“Shutdown and isolation have shown how important physical fitness is for people,” says Derek
Cafferata, CEO and President of franchise experts All State Franchise Finders. “This past year
highlighted that personal exercise is vital for physical and mental wellbeing.”

And the Olympics has helped to continue to bring attention to the importance of personal health.

Some of the more innovative fitness franchises have done a great job at leveraging the highly
anticipated Tokyo Olympics to inspire current consumers and attract new customers. Starting
challenges, offering themed classes, hosting a popular event or offering merchandise are just some
of the things franchises have done to help promote business leading up to and during the Olympics.

Flexibility in Fitness Franchises

One of the great things about fitness franchises is the flexibility they offer. Whether it’s a large gym
with lots of equipment and a variety of classes you want to build or working small group boot camps,
there is a fitness franchise to suit any entrepreneur’s business goals.

“A fitness-based franchise offers great flexibility,” says Derek Cafferata. “We have business owners
moving into this industry who want something they can do part-time, then we have others who
want to build multi-location 24-hr gym locations over a large region.”

Fitness franchises target a wide variety of markets, from soccer training for toddlers to seniors
fitness classes and everything in between. And initial franchise costs range from a few thousand
dollars to tens of thousands of dollars.

Some Top Fitness Franchise Opportunities

When it comes to the big 24-hr gym centers, Anytime Fitness is a market leader. With more than
4,000 locations, the Anytime Fitness franchise offers huge brand recognition, widespread marketing
and established business systems for the franchisee to benefit from.

While it has one of the higher initial franchise fees, Pure Barre offers unique and specialized barre
classes, something that has really grown in popularity over the past decade. Pure Barre also sell
premium workout wear and premium training sessions.

For in-home fitness options, GymGuyz is a great fitness franchise opportunity. GymGuyz were the
first to franchise the concept of in-home fitness training.

Franchising with Experts All State Franchise Finders

Whatever franchise opportunity you might be considering, it pays to utilize the knowledge and
experience of the experts at All State Franchise Finders. With more than 30 years’ experience in the
franchising industry both in the United States and around the globe, Derek and his team are able to
help you achieve your franchise dreams. Give All State Franchise Finders a call today on 1-800-544-
2161 or visit today.